🏛️ About The New Timber Traders
Founded on 5 January 1961, The New Timber Traders (NTT) is one of India’s oldest and most trusted timber enterprises.
The company was established in Kozhikode, Kerala, by Late Shri Damodharan Athadi, a pioneering entrepreneur, together with Mr. A. M. Karappan.
Starting as a modest sawmill, NTT quickly earned recognition for its honesty, quality consciousness, and mastery in wood selection and grading. Over time, it expanded across South India, serving both domestic and international clients.
After the passing of Shri Damodharan Athadi, his son Mr. Jayakumar Athadi continued the legacy with vision and commitment, modernizing the company’s operations while retaining its core values.
Subsequently, Mr. A. M. Karappan withdrew from the partnership, and the company came under the exclusive management of the Athadi family, where it continues to thrive.
Today, with more than six decades of uninterrupted operations, NTT stands as a symbol of heritage, authenticity, and responsibility, blending traditional values with modern trade efficiency.
🌍 Export Heritage & Global Reputation
For over 45 years, NTT has proudly represented India as one of the leading exporters of premium hardwoods and handcrafted wood components.
Our products have been shipped to clients across the United States, Germany, France, the United Kingdom, Denmark, Italy, Japan, Singapore, and the United Arab Emirates, earning NTT an international reputation for quality, precision, and integrity.
The superior quality of our wood products—especially Rosewood Guitar Fingerboards, Backs and Sides, Knife Handles, and other custom components—has been highly praised by global importers and manufacturers.
NTT sources its timber through two carefully managed channels:
- Government Timber Depots, from which legally auctioned high-grade logs are procured.
- Verified Local Suppliers, from whom we purchase select logs only after thorough inspection, grading, and quality evaluation by our expert team.
Every log undergoes rigorous checks for grain, texture, and color before being processed for trade or export.
The NTT brand is globally recognized as a mark of Indian craftsmanship, ethical sourcing, and dependable quality.
🪓 Manufacturing & Export Evolution
When the Government of India banned raw log exports in 1976, NTT transformed from a trader into a manufacturer and exporter of sawn and finished wood products, adding value at every stage of production.
Our export portfolio has included:
- Indian Rosewood, Indian Ebony, Mahogany, Laurel Wood, Red Cedar, and other fine hardwoods.
- Guitar Fingerboards, Backs and Sides, Bridges, and other musical components.
- Knife Handles, Balusters (Squires), Door and Glass Frames, Furniture Parts, and Parquet Flooring Planks.
Each product is carefully crafted from legally sourced and expertly graded timber, offering consistency, strength, and aesthetic appeal that meet international standards.
We welcome client visits and personal discussions for custom orders and long-term collaborations.
🪑 Furniture Manufacturing Legacy — Novel Furnishing (1970s – 1990s)
In the early 1970s, NTT diversified into furniture manufacturing under the brand “Novel Furnishing.”
The division produced modern rosewood furniture and décor, combining Kerala’s traditional artistry with contemporary styling.
Novel Furnishing became widely recognized for its refined craftsmanship and served many celebrity and high-profile clients through the 1980s and 1990s.
By the late 1990s, the family strategically phased out this division to refocus on timber and export operations.
The artistry and experience from that era continue to influence NTT’s standards of finish and craftsmanship today.
🇮🇳 Domestic Leadership Since 2008
From 2008 onwards, NTT has concentrated its expertise on the Indian timber market, becoming one of the most dependable suppliers of premium hardwood logs and sawn timber to veneer factories, furniture makers, and wood-based industries across the country.
Backed by decades of reputation and sourcing strength, NTT supplies Rosewood, Laurel, Teak, Mahogany, and other fine timbers, all meticulously inspected before delivery.
Our emphasis on quality assurance, fair pricing, and punctual delivery has helped us build lasting relationships throughout India’s wood industry.
Today, NTT is acknowledged as a benchmark in domestic timber trading, known for integrity, experience, and consistency.
⚙️ Services & Capabilities
Timber Supply & Trading: Premium logs and sawn timber for domestic and export markets.
Manufacturing of Wood Components: Musical-grade and furniture-grade products.
Veneer Log Supply: Graded veneer logs for slicing units and plywood industries.
Custom Procurement: Hand-selected timber from government depots and verified local sources.
Export Documentation & Consultation: End-to-end assistance for international compliance and logistics.
🧠Our Strengths
âś… 64+ years of heritage and market leadership
âś… 45+ years of export excellence
âś… 15+ years of domestic trade leadership
âś…Ethical sourcing from government depots and inspected local suppliers
âś… Skilled team with decades of grading expertise
âś… Family-run integrity ensuring reliability and trust
♻️ Sustainability & Responsibility
Sustainability is central to NTT’s philosophy.
We are committed to:
- Procuring only legally verified timber through auctions or inspected local suppliers.
- Encouraging plantation-grown species to protect natural forests.
- Utilizing every part of the log for zero-waste production.
- Supporting traditional workers and local communities through fair employment.
“Timber is not merely a trade for us — it’s a responsibility carried forward with pride and care.”
🌳 Our Products & Timber Expertise
| Timber Type | Description | Applications |
| Rosewood (Dalbergia Latifolia) | Rich-grained, dense hardwood with excellent tone and durability. | Furniture, Veneer, Musical Instruments |
| Indian Ebony | Jet-black, fine-textured, and exceptionally hard wood. | Fingerboards, Handles, Inlay Work |
| Laurel Wood | Light-toned, smooth-grained, stable timber. | Panels, Veneer, Interiors |
| Mahogany / Red Cedar | Plantation-grown hardwoods with even texture and warm color. | Doors, Furniture, Joinery |
| Teak (Plantation & Imported) | Naturally weather-resistant and elegant hardwood. | Doors, Flooring, Outdoor Furniture |
| By-products | Offcuts, blocks, and sawdust repurposed. | Biomass, MDF, Plywood, Fuel |
🌏 Vision for the Future
NTT’s vision is to uphold its heritage while advancing toward sustainable growth.
We aim to:
- Consolidate our position as India’s most reliable hardwood supplier.
- Reconnect with international partners for select, certified exports.
- Develop value-added processing and digital trading platforms.
- Promote sustainable timber trade rooted in ethics and innovation.
- Rooted in trust. Refined by tradition. Driven by responsibility.